Authentic Bulgarian homemade-style yogurt is made without additives, using only fresh raw milk and naturally occurring lactic acid bacteria. It is carefully crafted in unglazed clay pots, a process that yields a rich, deep flavor and a smooth texture. Inspired by this traditional Bulgarian style, our yogurt is meticulously fermented using a proprietary "Rich & Luxurious" technique, resulting in a product that boasts the deep richness of milk and a velvety-smooth texture. "Meiji Bulgaria Yogurt LB81 Plain HOME MADE STORY" is delicious just as it is—with nothing added—allowing you to easily enjoy a luxurious yogurt experience right at home.